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Every social media website is designed to make you fall into the rabbit hole - to endlessly scroll through the infinite amount of content created everyday. "Scroll" is a set of five knock-off social media websites that highlight our addiction to these websites and our need to constantly scroll. Every time the user reaches the bottom of the page, new "posts" are added - mimicking how these websites force us to continuously generate content. The simplicity of the knock-off sites ensures that we focus on the scrolling action and how easy it is to get lost in just that, without really paying attention to the text or images. All you have to do is scroll, and nothing more. How far down the rabbit hole can you go?